“4Time is one of the best providers we have ever worked with. If you are looking for an agency that can speak to millennials without feeling like a corporate trying to be cool – you have found the right agency.”
Marnus van Heerden, Pineapple CEO
The Strategy
“We really struggled to manage our social media consistently … bottlenecked by time and capacity. Producing engaging video content for both paid and organic socials was especially difficult.” – Brittany Chapman, Paid Performance Specialist
4Time developed a tailored plan to enhance content output and streamline collaboration. This included building end-to-end workflows for briefing, ideation, content creation, video editing, and review. Two 4Time content creators visited Pineapple weekly to capture fresh footage, while a dedicated video editor was embedded weekly for seamless post-production. The strategy delivered high-volume production, with 8 paid-ad videos created per week over 16 weeks, totaling approximately 130 videos. All content, including copy and visuals, was carefully aligned with Pineapple’s tone and target audience to ensure consistency and impact.
“Their in-office content days were an absolute game changer … shooting, editing, scheduling, plus the copy was always on brand.” – Falcon de Wet, Social Media Expert
The success of the collaboration stemmed from 4Time’s scalable content systems that enabled high-volume, predictable output, combined with embedded collaboration through weekly on-site visits that fostered authentic alignment with Pineapple’s team. Their audience-first approach ensured all content resonated with the brand tone and audience needs, while end-to-end management streamlined processes from ideation to publication, delivering consistent and impactful results.
The Results
| KPI | Outcome |
|---|---|
| Paid Leads & Sales | Significant increase in lead volume and purchase conversions |
| Engagement Metrics | Notable uplift in organic engagement across social platforms |
| Brand Presence | Sharpened online presence and elevated content consistency |
| Workflow Efficiency | Weekly in-office days solidified collaboration and reduced friction |
What Their CEO Said
“4Time is one of the best providers we have ever worked with. If you are looking for an agency that can speak to millennials without feeling like a corporate trying to be cool – you have found the right agency. They understand their target audience deeply and know how to create content that will resonate… bring together concept and execution whilst incorporating the brand… deliver high-quality work at great value and at a high velocity. I would recommend them to anyone.” – Marnus van Heerden, Pineapple CEO
Ready to Scale Your Social Presence?
Pineapple’s success story proves how a structured, audience-driven strategy – combined with consistent, high-quality content – can transform results. If your team needs the systems, creators, and velocity to elevate content performance, 4Time has the proven blueprint.
