Marketing is an essential part of any business, we know that. We’re literally in the business of helping businesses market themselves better. So yeah, marketing is kind of a big deal. This is why it is important to be well-informed about the strategies and tactics that work best. However, there are several common myths about marketing that can prevent your business’s success if you believe them. And that is what we’re here to do, debunk those age-old marketing myths that are holding you back from success.

Myth 1: Marketing is just advertising 

One of the fastest ways to grind a marketers’ gears is to tell them that they are advertisers. WE ARE NOT! We do totally different things. Many people believe that marketing is simply the act of advertising a product or service. While advertising is an important part of marketing, it is just one aspect of it. Marketing also includes research, planning, and the development of a comprehensive strategy to reach your target audience. You know the nitty-gritty stuff that helps get your name out there.

Myth 2: You need a big budget for successful marketing 

Wrong again. Social media does exist. While having a large budget certainly helps – especially with paid ads, influencer marketing and UGC content partnerships – it is not a requirement for successful marketing. There are many cost-effective marketing strategies that can be just as effective as more expensive ones. For example, social media marketing can be very effective and is often much cheaper than traditional advertising methods. We’ve seen it work wonders.

Myth 3: Marketing is only for large businesses 

This one is a big, big BIG myth that needs to be put to rest immediately. If you are in the business of making money, then marketing is essential for your business. Marketing is just as important for small businesses as it is for large ones. In fact, marketing can be even more important for small businesses because they often have limited resources and need to make every marketing cent counts. While acquiring new customers is certainly an important part of marketing, it is not the only goal. Marketing can also be used to retain existing customers, which is especially crucial for small businesses as it increases brand loyalty and encourages repeat business. And we love repeat business!

All in all, there are so many common myths about marketing that can stop your businesses from succeeding if you believe them. By understanding these myths and debunking them, you can create a more effective marketing strategy that will help you achieve your goals. So, the next time someone tells you a tall tale about not needing marketing – think again.