“The team’s innovative approach and dedication to excellence have made a significant impact on our success.”
– Ryan Cane, DMX
DMX partnered with 4Time to lead the full content rollout for Tap4Impact, a digital donation initiative that launched at the prestigious 2025 NAMPO Harvest Day. Created with Idalia Holdings (Pty) Ltd, Tap4Impact gives South Africans the power to make a real difference in agricultural communities using nothing more than a tap.
Through innovative digital screens placed in high-traffic areas, users can tap to give and immediately see the impact of their donation through compelling visual storytelling on the screens.
The Strategy
To bring Tap4Impact’s mission to life, 4Time executed a full-funnel content campaign from ideation to final delivery. The process began with the development of a robust campaign package, outlining clear visual messaging tailored for both digital screen experiences and social media rollouts. During the conceptual phase, 4Time created detailed storyboards and proposed multiple campaign directions to ensure the creative vision aligned with Tap4Impact’s goals. To capture authentic and impactful content, the team traveled to farms within the Tap4Impact network, filming real stories from farmers on their land and bringing the heart of the initiative to the forefront.
The initiative required content that would:
- Pre-tap: Encourage and inspire donations.
- Post-tap: Show the tangible difference that each donation makes in the lives of farming communities by telling a powerful visual story.
- Pre-launch: Build awareness with engaging social media content leading up to the campaign launch.
The Campaign Outcomes
Core Campaign Video: A flagship video that played on Tap4Impact screens following a successful donation, showcasing the heart of the cause and inspiring instant action.
Social Media Video Interviews: These videos helped drive awareness and added credibility by highlighting strategic partners, sponsors and voices in the agricultural sector. Including:
Event Coverage & After-Movie: A content team captured the energy and engagement at NAMPO Harvest Day, where Tap4Impact officially launched to the public. This content was shared live on the day to Tap4Impact’s social media channels, and an event after-movie was shared recapping the launch.
“4Time has been an exceptional partner in creating content for us. Their creativity shines through in every project, consistently delivering work that our customers absolutely love. They have a remarkable ability to meet deadlines, ensuring that everything is delivered on time without compromising on quality. We highly recommend 4Time for their outstanding service and creative expertise.” – Ryan Cane, DMX
Why It Worked
- Story-first strategy: The content didn’t just inform – it moved people.
- Full-service production: From pitch decks to final video edits, 4Time owned the process.
- On-location authenticity: Real farms. Real farmers. Real impact.
Ready to Power Your Purpose?
Tap4Impact’s success highlights the power of clear storytelling, thoughtful strategy and creative execution. If you’re looking to build an emotional connection with your audience – and turn that into meaningful action – 4Time is your partner.
