Stay ahead of the curve with the latest marketing news, trends, and insights from around the world. From digital advertising updates and algorithm changes to industry reports and campaign launches, this category covers everything marketers need to know to stay competitive and informed. Explore expert commentary, breaking developments, and strategic takeaways to keep your marketing game sharp.
If your brand’s social media has hit a plateau, it’s probably time to rethink your content strategy. The marketing landscape has shifted dramatically, and the biggest trend driving results is video content – we know this. The rise of video content has been the hot topic for months. However, the impact that this trend has […]
Your Marketing Agency Retainer is Going Up in 2025 – and Here’s Why Read More »
YouTube has been a formidable favourite for long-form video content, however, it has earned a reputation for being challenging to monetise, especially for smaller creators. Many struggle to gain traction, even after years of consistent, high-quality posting, without the algorithmic push that benefits larger, established creators. This creates quite a steep climb for newcomers trying
Make Money With YouTube Shorts Read More »
If there is one thing Meta got right, it was the launch of their new Threads application, a direct competitor to Twitter. Threads is well on the way to hit the 100 million user mark faster than ChatGPT, TikTok, and Instagram! With all the hype and talk around the app, a lot of social media
Threads – The newest social media platform launched by Meta Read More »
It is forever changing, entirely overwhelming and slightly confusing but can be a great benefit if you take the time to understand it, what is it? THE INSTAGRAM ALGORITHM. Instagram has just released a new breakdown about their algorithm, and we are here to summarise this for you. There are many misconceptions surrounding the Instagram
Getting a grip on the Instagram algorithm Read More »
Your target audience is human. Humans change. The average consumer today expects personalized services from brands that anticipate their needs. However, most brands fail to keep up with changes in audience behavior and this can be a costly mistake. As a business owner or marketer, it’s essential to understand this fact and be prepared to
Anticipating Change | The Key to a 2023 Marketing Strategy Read More »
Marketing is an essential part of any business, we know that. We’re literally in the business of helping businesses market themselves better. So yeah, marketing is kind of a big deal. This is why it is important to be well-informed about the strategies and tactics that work best. However, there are several common myths about
Marketing Myths that just need to be busted Read More »
Well, well, well, look what we have here. Lemon8, the newest social media platform, has recently garnered significant attention and popularity on TikTok. So, from the platform offers a unique set of features that have resonated with users and set it apart from other social networking sites. At its core, Lemon8 is designed to provide
Lemon8 – The Newest Girl on The Block Read More »
It’s high time we started taking Pinterest seriously and giving our girl the shine she deserves because the underdog of the social media giants is making a name for herself. For some time, Pinterest has been used as a support or subsidiary platform for other social media, but now Pinterest is saying no more! And
And Pinterest Rises Like the Phoenix! Read More »
Well, well, well. Microsoft has levelled up and they’re making our lives so much easier! Microsoft is working to make running your business and staying productive and efficient so easy and we love to see it.  Microsoft has developed a new AI digital assistant called CoPilot in collaboration with ChatGPT version 4 and Microsoft Graphs.
CoPilot – Your New Work Bestie Read More »
Hello ChatGPT? We’ve got your competition on the line and GPT-4 is promising bigger and better things! On the 14th of March 2023, Open AI announced the launch of their new generative AI and they’re calling it GPT-4. It promised to be faster, greater and more accurate than its predecessor, ChatGPT. And this is happening
ChatGPT? Meet Your Competition, GPT-4 Read More »
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