4Time

Kate de Wet

Why Work-Life Balance Actually Starts at the Office

Work-life balance – everyone’s favourite buzzword for surviving the grind. It’s the ultimate reminder that your life is more than just your job. You’re told not to live to work, to make time for hobbies, family, and everything outside your email inbox. But here’s the catch: if work-life balance is about saving your energy and […]

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Your Marketing Agency Retainer is Going Up in 2025 – and Here’s Why

If your brand’s social media has hit a plateau, it’s probably time to rethink your content strategy. The marketing landscape has shifted dramatically, and the biggest trend driving results is video content – we know this. The rise of video content has been the hot topic for months. However, the impact that this trend has

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Hierarchy and Constructive Feedback: Fostering Innovation, Not Power Plays

Let’s be real – feedback can sometimes feel like a ritual where the higher-ups drop pearls of wisdom while everyone else nods along, hoping not to take it personally. But the real question isn’t “Who’s in charge?” It’s “Who has the most relevant insights, the best ideas, and the clearest understanding of what the client

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Why Your Next Marketing Star Might Be Sitting at the Desk Next to You

In the ever-evolving world of marketing, where every brand is vying for the top spot in the consumer’s mind, one trend is gaining momentum—and no, it’s not another TikTok dance. It’s called Employee Generated Content (EGC), and it’s about time we talked about it. “Employee Generated Content is like User Generated Content, but with an

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The importance of feedback in the creative world.

“Creativity is not just about the creation of new ideas, but also about the ability to receive feedback, refine, and evolve existing ones.” – Shivvy Jervis Feedback is an essential part of professional and personal growth – working and operating in the creative industry is no exception to this rule. Feedback plays a crucial role

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