From Zero to 2.5 Million Views: How Short-Form Video Transformed a Baking Brand’s Digital Presence
The Focus In May 2023, SA Baking Supplies launched their TikTok profile with no followers and limited brand awareness outside of their loyal in-store customers. The challenge was clear: how does a niche B2B and B2C retailer in the baking industry capture attention – and keep it – on a platform built for high-speed content […]