Let’s be real – feedback can sometimes feel like a ritual where the higher-ups drop pearls of wisdom while everyone else nods along, hoping not to take it personally. But the real question isn’t “Who’s in charge?” It’s “Who has the most relevant insights, the best ideas, and the clearest understanding of what the client […]

In the ever-evolving world of marketing, where every brand is vying for the top spot in the consumer’s mind, one trend is gaining momentum—and no, it’s not another TikTok dance. It’s called Employee Generated Content (EGC), and it’s about time we talked about it. “Employee Generated Content is like User Generated Content, but with an